Lindsey Babcock Busfield is an expert SEO strategist and project management professional based in Cary, North Carolina. As the Vice President and Partner at Optimize My Firm, she leads digital marketing initiatives that empower personal injury law firms to enhance their online presence and attract more clients through ethical and innovative SEO practices.

Lindsey has been working with law firms since 2015. Her journey into legal marketing began during her tenure at a prominent Raleigh law firm, where she collaborated with an SEO agency and developed a deep interest in the field. This led her to pursue a full- time career in SEO, combining her analytical skills with a passion for helping good law firms succeed.

With a degree in Philosophy from Centre College, Lindsey’s approach to SEO is both strategic and thoughtful, making her a respected leader in the legal marketing industry. At Optimize My Firm, Lindsey plays a pivotal role in implementing client-centric strategies that focus on long-term success. The agency operates on a handshake model, offering no contracts and geographic exclusivity, which has fostered enduring client relationships.

Lindsey is also the host of the Personal Injury Marketing Minute podcast, where she discusses actionable marketing strategies and insights for personal injury law firms.

Beyond her professional endeavors, Lindsey is actively involved in her community. She is the chairperson of her local social committee and has two young daughters who are begging her for snacks as she writes this bio. In her spare time, she is a 4.0-rated pickleball player and will talk your ear off about it if given the chance.