Buzz is a professional with a strong background in Legal Marketing. He has worked with hundreds of law firms to increase case acquisition through the use of broadcast and digital media. His implementation of systems to track attribution, is most valuable, in deciding the best use of marketing investments. Buzz has traveled throughout the United States speaking and training law firms on the critical importance of finding and managing KPI’s, which are key to the growth of a law firm. One of the most important processes is to learn and understand how to increase conversion percentages during intake. This is a significant and very cost-effective way to grow the profitability of a law firm. As a key member of executive management teams, has a history of leading sales organizations to exceed goals, and brings this expertise to the legal arena.